Jim Stackpool
While many believe that Big Data and convenient technology will make financial advice easier, at Certainty Advice Group they’re not so sure.
What truly valuable advice is (and how clients can identify it) is the topic of this nationwide advice firm’s latest white paper, released May 2017.
“While accessible, easy apps for your quick ride, your pizza delivery, and your online shopping work great – should we be offering a quick fix for something so personal as advice?” asks Certainty Advice Group MD Jim Stackpool.
“As advisers who work closely with couples, families, and businesses through their major life decisions,we believe that truly valuable financial advice can never be just another product,” he says.
In the May 2017 white paper What Price Valuable Advice? Certainty Advice Group addresses what is missing in the financial advice conversation.
What Price Valuable Advice? searches the ever-changing landscape of tougher legislation, quick fixes and ‘robo-advice’, and instability for answers.
Exploring well beyond client concerns around investments, Certainty Advice Group has travelled all over Australia in search of the very root cause of why people seek out financial advice. “If you just talk about the insurance and Super and nothing else, it’s very short-sighted,” says Paul Gilbey of Hywood Partners in Perth “Taking a big-picture view means that you get client buy-in to the whole process.”
Taking a long-term approach is about the hard work of providing advice.
Rather than plugging clients into a program or a product, Certainty Advice Group considers that while this work is often challenging, it’s ultimately rewarding for the client.
“We help them create a much more disciplined approach and challenge their beliefs about money. When they’re actively participating in the advice, our clients feel like they’re doing more themselves to achieve their outcomes,” says Scott Farmer of Bravium in Canberra.
From asking the deeper questions of our clients, to keeping advice unconflicted by product fees, to generating trust over time, What Price Valuable Advice? is an important and timely touchstone for all advisers and for Australians seeking more meaningful insights into their dreams, goals, and desires.
Certainty Advice Group’s new white paper What Price Valuable Advice? is available for download.