AdviserVoice

Economic Update

Record company profits; Best sales in a decade

Business Indicators; International aviation; Building approvals; Job Ads

The job advertisements data is a leading indicator of the job market and therefore important for consumer-focussed stocks and companies such as SEEK. The Business Indicators data provides a guide to how industry sectors are faring – including data on profits, sales, inventories and wages. Aviation activity data is important for airlines and hotels.

What does it all mean?

What do the figures show?

Business Indicators

International air traffic

Building Approvals

Job advertisements

What is the importance of the economic data?

The quarterly Business Indicators publication by the Bureau of Statistics contains measures such as inventories, company profits and income from sales. Higher inventory (stock) levels can be either intentional or unintentional. If stocks are low and sales are expected to rise in the future, businesses will seek to build up stocks. However an unintentional build-up in stocks is where sales fall short of expectations, leaving more goods on the shelves than desired. If profits are increasing then this may point to increased capital spending and employment in the future. Rising profits are also a sign of favourable business conditions.

·         The Bureau of Infrastructure, Transport and Regional Economics (BITRE) releases data on domestic and international aviation each month. The data is useful in tracking consumer spending and airline performance.

·         The Bureau of Statistics’ monthly Building Approvals release contains figures on local council approvals to build residential structures such as homes and units as well as commercial premises such as offices and shops. Approval is one of the first stages of the construction ‘pipeline’ and is thus a key leading indicator of future activity. An increase in approvals would point to stronger future activity for construction-related companies.

·         The monthly Job Advertisements release is a leading employment indicator. Employers only seek additional staff if business activity is strong, and more importantly, if they expect that conditions will remain favourable in coming months. It takes around 5-6 months for the new staff to be added to the payrolls. But a fall in job advertisements would have a more immediate impact on monthly employment estimates.

What are the implications for interest rates and investors?
·         The pulse of the economy remains solid, supported by record-low interest rates. Exports and sales are rising, businesses are lifting profits and, in turn, they are hiring more workers, paying higher salaries and investing. Of course, the growing disparity between the share of corporate profits relative to the wages looks set to be a Federal election policy battleground.

·         Downside risks posed by the global economic slowdown, domestic property downturn and forthcoming New South Wales and Federal elections, point to an uncertain near-term future for households and businesses. All eyes will be on the Federal Budget in a month’s time when additional tax cuts are expected to be unveiled.

·         The modest stabilisation in building approvals in January is welcomed, but residential housing activity is softer across the nation. That said, home building remains firm in Tasmania in contrast to the Northern Territory which is weak, reflecting stark differences in economic conditions.

·         There is encouraging data on the Western Australian economy with building approvals up sharply in January and sales up solidly in the December quarter.

·         CommSec expects interest rates to be unchanged for the foreseeable future.

 

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