Melissa Goodman
As part of its ongoing commitment to gender equality and financial empowerment, Viridian Financial Group Limited (‘VFGL’) proudly announces the launch of ‘Pave the Way’. This innovative program aims to revolutionise financial literacy and independence among women, addressing the significant gender gap in financial knowledge.
A recent Allianz survey revealed concerning statistics, with twice as many Australian women (34%) exhibiting low financial literacy compared to men (16%). In response, Viridian Financial Group is taking proactive steps to bridge this gap with ‘Pave the Way’. Following a successful pilot program involving over 120 women, the company is now eager to expand its reach and impact, just after International Women’s Day on 8 March.
With the support of a dedicated group of VFGL female financial advisers, portfolio managers and team members the program offers participants a comprehensive curriculum covering essential financial topics for such as financial agreements, investment strategies, estate and retirement planning, and superannuation.
Melissa Goodman, Private Portfolio Manager in VFGL’s investment arm, Infinity Capital Solutions, founded the program and is eager to engage and reach more female customers.
“We are thrilled to officially launch and expand the ‘Pave the Way’ program. Through our initial workshops, we have seen firsthand the positive impact that financial education and empowerment can have on women’s lives,” stated Mrs. Goodman.
“As a wealth management business, we have the knowledge and skill set to make a difference to the women in our lives, whether they are our clients, colleagues, family, or friends. At VFGL, we’re focused on breaking down stereotypes that surround women and finance.
“Too often money is a taboo topic among females and Pave the Way offers a safe and constructive space for women to have an open dialogue with one another. From firsthand experiences, we discuss real life events that offers invaluable insights into wide range of financial scenarios including buying a home or changes in family dynamics. This allows us to communicate the importance of financial knowledge at all stages of life”
In addition to workshops with their clients, VFGL has forged strategic partnerships with other service providers in the industry to further support women in their financial journeys. These tailored workshops provide participants with access to additional resources, education, and networking events aimed at fostering a supportive and empowered community.’
Commenting on the expansion of the program, VFGL’s Joint Chief Executive Officer, Raamy Shahien, stated ” Our dedication to narrowing the advice gap remains paramount, ensuring accessible and impactful expert financial guidance for all Australians. We are enthusiastic about the opportunities ahead and steadfast in promoting financial literacy and empowering our clients.
“Through our partnerships and the dedication of our team, we are confident that we can make a meaningful difference in the lives of women across Australia.”
Moving forward, Viridian Financial Group is committed to building on the success of the ‘Pave the Way’ program and continuing to empower women through financial education and support.