Ashley Mahadeea
Self licensing specialist My Dealer Services (MDS) has appointed Ashley Mahadeea as Head of Strategy as the company looks to significantly grow the depth of services it provides as well as the number of self-licensed advisers it equips and supports.
MDS was established 12 years ago and since then has helped more than 500 businesses set up their own ACL or AFSL license. It currently provides around 100 subscribed ASFL clients with compliance and business support and access to a community of advisers without the constraints or conflicts that can arise with large licensee dealer groups.
Ash is an expert at advising FinTech start-ups and growth-phase companies on launch strategies, strategic planning, competitive analysis, and business development. He has joined MDS from global wealth-tech firm GBST, where he was Head of Client Partnerships. Prior to this he had the same role with Advice Intelligence for six years. Advice Intelligence is a provider of cloud-based end-to-end financial planning software which was taken over by GBST in the middle of last year.
Ash has also worked as a financial adviser and is currently National Deputy Chair of the Gen Next Community of Practice at the Financial Advice Association Australia to facilitate the transfer of knowledge, skills, experience and networks from experienced advisers to those starting their financial advice career.
MDS Director and founder Alexander Euvrard said Ash’s depth of experience working with financial advisers and involvement in high impact industry initiatives would help MDS achieve its growth agenda.
“Ash’s role is to help drive this growth through strong client relationships, product innovation and developing solutions to advisers’ problems. Over the coming months, we will be reaching out to more advisers to share our core belief that self-licensing is nothing more than removing a layer to allow advisors and practices to run the business their way, with the client front and centre of everything they do,” he said.