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Wild For Life 2025—industry leaders unite to transform life insurance in Australia

Christine Cupitt

For the first time, a landmark event will bring together industry leaders, innovators, and changemakers to discuss how life insurance can create meaningful change for all Australians.

‘Wild For Life 2025’, the inaugural conference of the Council of Australian Life Insurers (CALI), will be taking place at Taronga Zoo, Sydney, on 2 April 2025.

“We are at a pivotal moment in Australia. About 3.4 million people are underinsured to meet basic needs for income protection[1]. Even more concerning, our research shows only one in three working Australians are aware of the life insurance coverage they have[2],” said Christine Cupitt, CEO of CALI.

“That’s why we’re looking beyond the horizon to understand the changing needs of all Australians.

“At the conference we’ll be diving into conversations about how insurers can better support women, Gen Z and Gen Alpha, and people with mental health challenges.”

Attendees will make valuable connections with industry peers and gain insights from experts, policymakers, regulators, and consumer advocates.

A highlight is set to be a panel discussion on better serving women, including:

“Wild For Life 2025 isn’t just another industry event—it’s a call to action. This conference will challenge us to think bigger and act bolder in how life insurance serves Australians,” said Kent Griffin, CEO and Managing Director of MLC Life Insurance (becoming Acenda).

“With real conversations, real collaboration, and real outcomes, this is a unique opportunity to drive lasting change.”

CALI is also kicking off the 2025 review of the Life Code at a two-hour workshop, where attendees will help shape its foundations and deep dive into how it could better support Australians experiencing mental health challenges.

“This is a fantastic opportunity for attendees from all parts of the life insurance ecosystem to influence the future of the Life Code and help shape its next evolution,” Ms Cupitt said.

Get your ticket

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Notes:
[1] Deloitte (previously Rice Warner), Underinsurance in Australia, 2020
[2] CALI Life insurance sentiment survey wave 6, December 2024

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