Alex Vynokur
In a significant development for Australia’s financial advice landscape, Betashares has announced that it will merge its managed accounts division with InvestSense, forming a new business called Trellia Wealth Partners.
Upon completion of the merger, Trellia Wealth Partners will offer one of the most comprehensive managed account solutions in the Australian market, encompassing actively managed and index-based portfolios, as well as fully bespoke investment portfolio design and implementation support.
With approx. $8 billion in funds under management and a strong growth trajectory, Trellia Wealth Partners will operate as a standalone business, backed by the strength and scale of the Betashares Financial Group.
A stronger, more comprehensive partner for advisers
Trellia Wealth Partners brings a powerful and diverse set of capabilities designed to support and empower advisers to deliver lasting value for their clients.
Trellia Wealth Partners will deliver a leading range of investment solutions across Betashares’ low cost, index-based model portfolios, InvestSense’s actively managed flagship portfolios, as well as fully bespoke portfolio solutions.
Trellia Wealth Partners will provide comprehensive business support services to enable advice firms to accelerate their growth strategies.
Going beyond traditional practice management, Trellia Wealth Partners will also provide technology and tools to enhance business efficiency and empower advice firms to deliver a greater client experience. In addition, clients will have access to business strategy consulting, organic growth and acquisition support, as well as best in class portfolio insights, reporting, client engagement content and commentary, which financial advisers can leverage to deliver better outcomes for their clients.
InvestSense Directors Jonathan Tolub, Jonathan Ramsay, Fil Andronaco and Paul Carrington will serve as Partners and have all made a long-term commitment to the business.
Backed by aligned philosophies and a shared purpose
The partnership underlying Trellia Wealth Partners is founded on a shared vision of the key trends reshaping the financial services industry and an unwavering conviction in the positive outlook for Australia’s financial adviser community.
Many of these powerful trends are not just confined to Australia but are playing out globally. These themes include the structural demand for financial advice, the power of managed accounts for both advisers and their clients, the rise of ETFs, the significant growth of private market opportunities, as well as the shift from accumulation to pension phase for the superannuation sector.
Betashares Founder and Chief Executive Officer, Mr Alex Vynokur, said the backdrop for Australia’s financial advice community is very conducive to growth over the coming years, as more people seek advice to make better financial decisions.
“In this climate, Trellia Wealth Partners represents a purpose-built offering that enables financial advisers to leverage innovation, scale, and international best practice to deliver more value to their clients, and assist their practices to grow into the future. We will build on the pedigree, experience and track record in service of Australia’s financial advisers and their clients,” Mr Vynokur said.
Continuity and additional capability
Trellia Wealth Partners will maintain full investment independence, continuing to apply the proven investment philosophies and processes that clients are accustomed to. To that end, there will be no change to the management or service of existing client portfolios unless enhancements with demonstrable adviser or investor benefits are available or appropriate.
“We are building on the strong foundation we have laid over the past decade,” said Jonathan Tolub, incoming Partner at Trellia Wealth Partners.
“Our flagship and custom-built portfolio solutions have helped advice practices grow for over a decade. Now, we are combining that agility with the scale, support, and world class infrastructure needed to deliver even more value to our clients,” Mr Tolub said.
“From the beginning, it was clear that this partnership was more than complementary – it was aligned in purpose. We bring different strengths, but we share a belief in building client-centric, advice-aligned solutions,” Mr Tolub continued.
“Trellia Wealth Partners allows us to provide advisers the advantage of leading investment solutions, best in class support capabilities and depth in expertise, to assist our clients in their growth journeys,” Mr Tolub concluded.
Trellia Wealth Partners will bring the client, operations and advice solutions teams together for a seamless client experience, whilst the investment teams will retain their independence, integrity and continuity for clients.
A growing market and a growing need for scale and service
Managed accounts are currently one of the fastest-growing areas in Australian financial services. According to the Institute of Managed Account Professionals (IMAP), the sector reached $232.77 billion in assets as of 31 December 2024 – a nearly 50% increase from the previous year.
Trellia Wealth Partners expects the strong rate of growth in the managed accounts industry to continue over the next decade and beyond.
A reflection of Betashares’ commitment to serve the needs of Australian financial advisers
The launch of Trellia Wealth Partners reflects Betashares’ ongoing commitment to supporting the financial advice profession with innovative, cost-effective, market leading solutions.
Betashares recently reached $50 billion in assets following a period of strong organic growth. It also follows last year’s strategic investment from Temasek, a global investment company headquartered in Singapore, which is aligned with Betashares’ long-term strategy of continuing to build a diversified financial services business, with a strong focus on delivering transparent, cost-effective investment products, portfolio solutions, services, technologies and financial education.
Betashares’ Mr Alex Vynokur continued by saying that joining forces with InvestSense to transform the managed accounts landscape will help accelerate work toward the broader goal of helping Australians build long term wealth.
“For nearly 15 years, we have partnered with Australia’s financial advisers through the provision of a range of high-quality products and services, including ETFs, managed accounts and additional services such as business support. We consistently strive to be a trusted partner for Australian financial advisers, aiming to deliver not only investment excellence but also support to our clients in growing their businesses, achieve business efficiencies and deliver exceptional outcomes for their clients. Today’s announcement is a reflection of our commitment toward this goal.
“Financial advisers play an integral role in helping many Australians progress toward their financial goals. Trellia Wealth Partners brings together our unique strengths and a shared purpose – to support advisers through innovation, partnership, and best-in-class investment thinking. This is not just about combining capability, it’s about accelerating our impact,” Mr Vynokur concluded.
The transaction facilitating creation of Trellia Wealth Partners is expected to complete in Q3 2025.