Ashley Mahadeea
Self-licensing specialist My Dealer Services (MDS) has continued its strong growth spurt, successfully adding 15 new AFSLs as members since January 2025, increasing the number of self-licenced practices it supports by more than 10 percent to 110 AFSLs.
MDS has also rolled out a tranche of five additional service offerings to its network of 400 financial advisers across Australia as it develops a more extensive support service via partnerships. This brings to 10 the number of new offerings it has provided to members so far this year.
In the latest service enhancement, MDS has partnered with Retiremap Quantum to provide members with cost effective access to financial advice modelling solutions and with pricing consultant Peloton Partners, which specialises in accurately pricing financial advice services, ensuring businesses capture their full value while maintaining fairness and transparency.
MDS has also announced a partnership with intelliflo, a global leader in Advicetech, including practice management and digital client engagement software, as well as with Tardigrade Capital, which is expert at helping advisers and their clients better understand and evaluate private asset investment options – especially in the private credit sector.
Furthermore, MDS has unveiled its first Platinum Partner in Morningstar whose breadth of capabilities across financial planning tools, management accounts and investment research solutions, helps its members simplify their day-to-day activities.
Working on expanding MDS’s partnership programme, MDS Head of Strategy Ashley Mahadeea maintains that quality trumps quantity when it comes to partnership and every decision made is in the best interest of members.
“We remain dedicated to empowering members with resources and partnerships that drive better client outcomes. Carefully selecting the right product and service providers to support MDS members is another step toward that commitment,” he said.
MDS Director and Founder Alexander Euvrard said the recent enhancements showed the company was on track with its stated goals of supporting more advisers through the self-licensing process and providing a wider range of additional business-building services to its adviser community.
“Over the coming months, we will be reaching out further to the wider adviser community to share our core belief that self-licensing is nothing more than removing a layer to allow advisers and practices to run their business their way, with the client front and centre of everything they do,” Mr Euvrard said.