Generation Life has today announced the appointment of senior sales and business development executive, Brendon Rodda to the key position of General Manager, Sales.
Mr Rodda joins Generation Life at a pivotal period of growth for the company, a market leading provider of tax-effective investments and retirement income specialist.
Felipe Araujo, CEO of Generation Life said: “It’s a privilege to welcome Brendon to Generation Life. With more than 25 years of experience in financial services, he is exceptionally well placed to take on this role. He will further strengthen our growth trajectory by enhancing our capabilities and broadening the sectors we represent, supporting financial advisers in delivering solutions aligned to Australians’ evolving wealth needs.
“Building on the heightened interest in investment bonds and our strategic alliance with BlackRock to drive innovation in Australian retirement incomes, Brendon’s arrival advances our national footprint and amplifies the targeted promotion of our strategic product solutions across wealth management, financial advice and institutional engagement. As Australia’s market leader in after-tax solutions for estate planning, and pre- and post-retirement incomes, we remain focused on delivering innovative structures that empower investors with greater flexibility, protection, and certainty beyond superannuation.
“Brendon joins Generation Life effective immediately. The executive group and our national team welcome him at this exciting time,” Mr Araujo said.
Mr Rodda’s arrival is backed by career successes in sales, strategy and business leadership at leading wealth management and financial service organisations. With an early background in financial planning, Mr Rodda has deployed a deep understanding and appreciation for the role of quality advice matched with market leading product solutions.
His executive career spans several well-known finance brands including Challenger, NabInvest (MLC), Macquarie Investment Management, PIMCO Australia and Allianz Retire Plus.
“I have long admired the Generation Life evolution and its approach to delivering flexible, innovative investment strategies and solutions for financial advisers and their clients,” Mr Rodda said.
“My work has equally focused on supporting the quickly maturing needs of Australian retirees and those seeking greater certainty in their post-accumulation phase of life. I see enormous opportunity to deepen our strategic relationships across Australia’s wealth and advice channels, ensuring Generation Life continues to be the provider of choice for investment bonds and lifetime annuities.
“I am pleased to join the executive group at Generation Life and look forward to accelerating our growth in core markets and across the spectrum of strategic sales and client engagement.”