Lonsec Research and Ratings is pleased to announce the appointment of Anna Schofield as Head of Sales, effective 15 October 2025.
Schofield brings over 25 years of experience working in financial services distribution and strategic client engagement roles. Prior to joining Lonsec, Schofield held senior distribution roles at Challenger and AMP. She will lead the sales effort across the Lonsec Research and Ratings business.
This appointment marks the completion of CEO Lorraine Robinson’s leadership team, following a series of strategic hires across marketing, operations, and product. This new leadership structure is designed to drive innovation, deepen adviser relationships, and expand Lonsec’s market presence.
Lorraine Robinson, CEO, Lonsec Research and Ratings said: “Anna’s appointment is a pivotal moment for Lonsec. Her deep understanding of the advice landscape and passion for client success make her the ideal person to lead our sales strategy. With our leadership team now in place, we’re ready to deliver the next phase of growth and value for our clients.”