Cassandra Crowe
T. Rowe Price, a leading global asset manager with US$1.79 trillion asset under management[1], has announced the promotion of Cassandra Crowe to Head of Institutional Distribution for Australia and New Zealand, as well as Head of Consultant Relations for Asia Pacific. This appointment comes as the firm continues to deepen engagements with institutional investors in the markets with tailored solutions and dedicated expertise.
Crowe, based in Sydney, joined T. Rowe Price in 2019 and has served as Head of Consultant Relations for Asia Pacific since January 2025. In her expanded role, effective January 2026, she will lead a team of institutional client-focused professionals to further enhance client partnerships and develop new relationships in Australia and New Zealand. She will also retain her current responsibilities to continue to lead T. Rowe Price’s collaboration with the consulting community across its range of leading investment strategies in Asia Pacific.
Darren Hall, Australia and New Zealand Country Head at T. Rowe Price, to whom Crowe reports in her capacity as Head of Institutional Distribution for Australia and New Zealand, said, “Cassie brings extensive experience in building and managing relationships with global investment consulting firms and research houses. Her proven ability to navigate complex institutional environments, positions her well to lead our efforts in delivering tailored solutions and high-quality service to sophisticated institutional clients in Australia and New Zealand.”
Crowe is a member of T. Rowe Price’s Asia Pacific Distribution Leadership team. She also holds industry leadership roles as an executive founding director of the Bloomberg Women’s Buy Side Network for Australia and New Zealand, and as co-Chair of the Chartered Financial Analyst (CFA) Society Australia Member Council.
T. Rowe Price has been serving Australian institutional investors for over 20 years and is deeply committed to delivering investment excellence with a client-focused approach. Under Crowe’s leadership, the firm’s Australia Institutional Distribution team will continue to partner closely with clients to help them achieve their long-term investment objectives with T. Rowe Price’s comprehensive suite of investment strategies and solutions across equities, fixed income, alternatives, multi-asset, and retirement.
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Notes:
[1] As of October 31, 2025. Firmwide AUM includes assets managed by T. Rowe Price Associates, Inc. and its investment advisory affiliates. Preliminary data. Subject to adjustment.