Sarah Murray
DASH Technology Group (DASH) has appointed Sarah Murray as Chief Product Officer (CPO) and James Louw as Chief Growth Officer (CGO).
In the newly created CPO role, Murray will lead the integration of DASH’s platform and software teams, bringing product strategy, delivery, and user experience under a single, unified product function. The appointment cements DASH’s commitment to delivering connected, advice-centric technology across its platform and software ecosystem.
“Sarah brings strong product leadership at a time when advisers are demanding simpler, more connected technology,” said Andrew Whelan, CEO of DASH. “Her focus on human-centred design, product integration and scalable execution will accelerate our roadmap and improve outcomes for advisers and their clients.”
Murray brings more than 15 years’ experience in product leadership having previously held roles at REA Group and IBM, with a track record of building high-performing teams and delivering commercially aligned, user-focused technology solutions.
Murray shares, “It’s a pivotal time to join DASH. The opportunity to bring platform and software together under a single product vision is compelling, and I’m excited to help deliver technology that genuinely simplifies advice, improving efficiency for our customers and their clients.”
Louw joins DASH as CGO, bringing deep industry experience from his role as Head of Wealth Solutions at Morningstar. He will be responsible for aligning sales, partnerships, and client growth across all DASH products. His role sharpens DASH’s go-to-market execution, with a focus on sustainable revenue growth across adviser and institutional segments.
Whelan says, “James brings clarity and discipline to how we scale. His experience in revenue strategy and commercial execution will be critical as DASH continues to expand its footprint and deepen relationships across the market.”
“I’m excited to be joining DASH at such an important stage. There’s a clear opportunity to help more advisers and institutions access integrated technology that supports growth, efficiency and better client outcomes.” Said Louw.
These appointments reflect DASH’s continued investment in leadership, product and commercial capability as it builds a whole-of-wealth technology ecosystem for the Australian financial advice market.