Kelly Power
Key points
- Landmark expansion will give Australians access to integrated, whole of‑life retirement income and wealth management solutions – the most comprehensive offering of its kind in the market.
- Expanded partnership with Challenger with broader integration into CFS’s super and non-super ecosystem, including guaranteed and investment-linked pensions, as well as a complete range of annuities directly available on the FirstChoice and CFS Edge platforms.
- New alliance with Generation Life, powered by BlackRock’s global investment capabilities, to deliver investment-linked annuities, alongside tax-effective investment bonds.
- Introduction of innovative retirement income solutions (IRIS) capabilities on the FirstChoice and CFS Edge platforms, supported by new modelling and digital tools to help advisers deliver more tailored advice with greater efficiency.
Colonial First State (CFS) has announces the largest-ever expansion of its retirement offerings through a multi-partner alliance that will reshape how retirement solutions are delivered in Australia.
Developed with Challenger, Generation Life, and BlackRock, the partnerships move beyond product-led approaches to a whole-of-life retirement model that enables Australians to transition from accumulation to retirement with greater confidence, flexibility and income security.
Kelly Power, Chief Executive Officer of Colonial First State Superannuation, said, “CFS has built its reputation on being a leader in retirement, and this expansion reflects a material capital commitment to supporting Australians across their entire retirement journey by providing the most comprehensive whole-of-life offering in the market.”
“By bringing together best-in-class global investment capability, local market-leading lifetime income expertise and tax‑effective structures, this integrated offering is designed to meet the increasingly complex financial needs of Australians. It recognises that retirement is no longer a single event, but a long-term financial journey that requires different solutions over time,” added Ms Power.
A seamless retirement income experience for advisers
CFS will integrate innovative retirement income solutions (IRIS) and the full suite of annuity capabilities from Challenger directly across all CFS platforms. It will also integrate Generation Life’s investment-linked IRIS onto FirstChoice and investment bonds onto FirstChoice and CFS Edge, providing a tax-efficient alternative as Australia’s investment and retirement tax landscape continues to evolve.
The new whole-of-life offering will bring together a comprehensive range of retirement solutions in a single environment, making it easier for advisers to deliver whole‑of‑portfolio advice across wealth management, income and estate planning.
The adviser experience will also be supported by new integrated retirement modelling capabilities that draw on multiple data sources to enable more tailored retirement outcomes and greater efficiency via straight-through processing.
The rollout of new solutions begins from August with the introduction of the Retirement Income Optimiser on the FirstChoice platform, as well as a Pension Bonus feature for eligible CFS members. Further solutions will be introduced progressively over the next 12 months.
Greater choice and confidence for members
CFS’s expanded partnership with Australia’s largest annuity provider, Challenger, builds on a relationship of more than 30 years, with this next phase fully integrating Challenger’s complete product range – including newly launching IRIS guaranteed and market-linked pensions alongside fixed-term, lifetime income and aged care solutions.
The alliance with Generation Life brings together its retirement expertise with BlackRock’s global investment and retirement capabilities. CFS members will also benefit from BlackRock’s experience delivering LifePath Paycheck in the US – an integrated target date strategy which provides eligible participants the ability to purchase a guaranteed income stream for retirement payable by third-party insurers selected by BlackRock.Together, these alliances will provide CFS members with greater choice and flexibility in how they generate income and transfer wealth over time. Members will have access to lifetime income solutions combining fixed, CPI and investment-linked annuities, with account-based pensions, alongside flexible and tax-effective investment bond structures, and digital tools designed to support more confident decision-making across long-term and intergenerational planning.
Partner perspectives
Nick Hamilton, Managing Director and CEO, Challenger, said, “What’s powerful about this partnership with CFS is how naturally our organisations fit together. But the real significance goes beyond partnership mechanics. Australia has been very successful at helping people accumulate super, yet far less effective at helping them convert those balances into income they can actually depend on. CFS is embedding lifetime income at scale, and this collaboration tackles one of the hardest and least‑solved problems in the retirement system – how to turn savings into income for life.”
Jason Collins, Head of Australasia, BlackRock, said, “CFS has been a longstanding whole portfolio partner for BlackRock, and we are proud to continue supporting its MySuper LifeStage portfolios. Working alongside Generation Life, we look forward to contributing to the next phase of growth as CFS expands the retirement toolkit for advisers and members, and moves towards more integrated, end-to-end retirement solutions that help more Australians experience financial wellbeing.”
Felipe Araujo, CEO of Generation Life, said, “Generation Life is proud to be selected as a partner of choice by CFS to help co-develop next-generation wealth management and retirement solutions. Australia’s retirement system is entering a new phase, where advice delivery is keeping pace with the increasingly dynamic needs of Australian retirees. This alliance represents one of the first truly integrated retirement ecosystems of its kind in Australia, bringing together income, tax efficiency and intergenerational wealth planning in a more connected way to better support Australians through retirement and across generations”