Michelle Lusty
Midwinter’s digital advice capabilities have enabled Future Group to deliver more accessible, personalised retirement advice to over 400,000 members, improving outcomes through a seamless and cost-effective digital experience.
In partnership with Midwinter, Future Group is bringing enterprise-grade digital advice technology to its 400,000+ super and insurance members across six brands, rolling out first with Future Super which is now live.
The partnership enables personalised, compliant retirement advice at scale, without the cost and complexity that has traditionally made quality advice inaccessible for everyday Australians.
“We’ve had a collaborative approach from the outset, allowing us to focus on a clear and collective vision: how we guide our members to a sustainable retirement, while also considering their individual circumstances and goals,” said Rosh Singappuli, general manager partnerships and advice at Future Group.
The technology has been deployed to work seamlessly inside the Future Super member app. Member details are pre-populated into the digital journey, and the results are passed back to the app to reduce friction and build member confidence. By enabling digital self-service for straightforward advice needs, Future Super’s adviser team can focus on members with complex requirements, improving both efficiency and service quality.
Phase 1 delivers the Pre-Retirement journey. This enables members, through a complete advice ecosystem, to:
- Access retirement projections based on their personal circumstances
- Explore wealth accumulation strategies tailored to their goals and risk tolerance
- Receive real-time guidance on contribution strategies to maximise retirement savings
- Adjust investment strategy based on their preferences and risk appetite
- Self-serve through an intuitive, member-led digital experience
- Receive a Statement of Advice produced in real-time
- Access to the public calculator tool for quick initial engagement
“The approach taken by Future Group moves beyond guidance alone. It provides members with clear, personal advice so they can take real action, not just understand their options,” says Singappuli.
“The energy and drive from the Future Group team to deliver better retirement outcomes to their members has been inspiring,” says Michelle Lusty, head of Midwinter Advice Products.
“The partnership is a signal to the broader superannuation industry: mid-sized funds don’t have to choose between speed and quality when it comes to delivering advice to members, with agile execution setting a new benchmark for digital engagement in Australian super.”
She says the Future Super implementation highlights key advantages for mid-sized superannuation providers:
- Speed to Market: Agile implementation delivers value in months, not years.
- Cost Efficiency: Modular approach enables funds to start with core capabilities and scale strategically.
- Competitive Differentiation: Enterprise-grade digital advice, typically reserved for large funds, now accessible at mid-market scale.
- Member Retention: Enhanced digital engagement drives member satisfaction and fund loyalty.
- Scalable Platform: Foundation for future phases, and supports growth ambitions and multi-brand strategies.
Future Super was the first super fund in Australia to screen out the fossil fuel industry from its investment strategy. Now it’s the first of Future Group’s brands to give members access to tailored retirement advice through a seamless digital experience.