Ms Hurley has been appointed business development manager for the fast-growing Victorian-based business. Earlier this year, Seamless SMSF signalled ambitious growth goals, setting its sights on penetrating the financial planning market to reach 30,000 funds by 2022.

This appointment signals Jo’s return to the SMSF industry after previously announcing she was taking a career break from her role as SMSF Assurance and Advisory Partner for the big four firm Deloitte in February 2018. Jo is a long-term industry leader with almost 25 years of experience in the SMSF sector. She has a proven track record in rapid business growth, making her an exciting addition to the Seamless SMSF sales team.

Jo is best known for her success as CEO and founder of the SMSF audit business ENGAGE that was acquired by Deloitte in 2015. Under her leadership, the business grew rapidly from a small regional start-up to one of Australia’s largest independent SMSF audit providers, winning a host of awards.

Seamless SMSF CEO Mike McHenry says he is excited to welcome Ms Hurley to the team as part of the business’s long-term growth strategy.

“First and foremost, Jo is a terrific person who will be culturally in tune with our business.  She is driven, professional, sets high standards, respectful and has a lot of fun in the way she goes about things. To have a person so well regarded in the SMSF industry join our team is exciting given the ambitious targets we’ve set ourselves.

“In such uncertain times, taking an aggressive approach to access accounting and financial planning firms that need our help requires the right people.  Jo working in our amazing sales team will be great for the business and clients.”

Commenting on her new position, Ms Hurley says: “I am excited to be returning to the SMSF industry, and proud to be joining such a high quality and talented team. Seamless SMSF is an outstanding business and Australia’s leading SMSF administration and audit firm. I am really looking forward to helping the business achieve significant growth and success.

“Following the sale of my business, I felt it was important to take time out to consider my next career step. I have always had a strong drive to make a positive contribution to the SMSF industry, enjoying the opportunity to work with like-minded people with a similar passion to change our industry for the better.

“I am really impressed with the culture and values Mike has instilled in the Seamless SMSF team, and this role represents the perfect opportunity for me to return to an industry I know and love.”

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Set up in 2013 by CEO Mike McHenry, the business originally serviced accounting firms providing SMSF audit services and technical support. In the six years since, the business has undertaken a business strategy to expand its service suite to include annual and daily SMSF administration solutions, maintaining its focus on the core advisor and accountant markets.

The strategy has paid off, with the firm experiencing significant year-on-year growth from 2013 to 2019 to reach the 10,000 SMSF mark across more than 190 client firms, making it one of the largest SMSF providers.

McHenry says: “We’ve deliberately chosen to specialise as an SMSF provider and not to participate in the advice or planning space.”

“As a consequence, we needed a brand that best reflects what we do and how we do it, a brand to take us into the future, and this is precisely what Seamless SMSF does.”

“Our value proposition has always been to offer a simple, ‘seamless’ solution in the SMSF space. From this, the aim is to make our new name, Seamless SMSF, the premier brand in our industry.”

The name change takes effect on 10 February 2020 and the brand will be officially launched at the SMSF Association National Conference on the Gold Coast from 19 to 21 February.

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Mr Doulgeridis has been appointed as General Manager of the Victorian based business.

This appointment follows Stephen’s April 2019 departure from his role as General Manager – Business Development for SMSF administration firm SuperConcepts.  Given his 25 years of experience in the SMSF sector together with his vast professional network , it marks the commencement of an exciting new phase for SuperAA.

Prior to SuperConcepts, Stephen was the CEO and founder of Justsuper, a Melbourne based SMSF Administration business which prior to selling the business in 2015 to SuperConcepts, he developed from a small start-up business into one of Australia’s most respected SMSF Administrators.

SuperAA CEO Mike McHenry said the appointment of Mr Doulgeridis to the leadership team  will bolster the presence of SuperAA in the SMSF market.  “Stephen is without doubt one of the most respected SMSF practitioners working in the  industry today and we look forward to the contributions his experience and leadership will bring to our firms bold future plans.”

Commenting on his new position Mr Doulgeridis said “I am excited to be working for Australia’s leading SMSF Administration and Audit Firm and looking forward to actively contributing to enhancing and growing the firms’ presence in the SMSF market.”

Mr Doulgeridis adds “Post leaving SuperConcepts,  I carefully considered many opportunities. In the end the choice was an easy one. SuperAA is the fastest growing SMSF business in Australia and it has achieved this via organic growth rather than via acquisition. The secret to its success is very simple; provide exceptional client service at a competitive price point and guarantee your turn-around time. This is why the business has achieved such phenomenal growth in a relatively short period of time.  Add in the great culture that Mike has built both in Australia and Vietnam and my decision to join SuperAA was obvious”.

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