Seamless SMSF appoints former Deloitte Partner


SMSF administration and audit firm Seamless SMSF has hired former Deloitte Partner and Engage Super Audits CEO and founder Jo Hurley (Jo Heighway) to bolster its sales team.

Ms Hurley has been appointed business development manager for the fast-growing Victorian-based business. Earlier this year, Seamless SMSF signalled ambitious growth goals, setting its sights on penetrating the financial planning market to reach 30,000 funds by 2022.

This appointment signals Jo’s return to the SMSF industry after previously announcing she was taking a career break from her role as SMSF Assurance and Advisory Partner for the big four firm Deloitte in February 2018. Jo is a long-term industry leader with almost 25 years of experience in the SMSF sector. She has a proven track record in rapid business growth, making her an exciting addition to the Seamless SMSF sales team.

Jo is best known for her success as CEO and founder of the SMSF audit business ENGAGE that was acquired by Deloitte in 2015. Under her leadership, the business grew rapidly from a small regional start-up to one of Australia’s largest independent SMSF audit providers, winning a host of awards.

Seamless SMSF CEO Mike McHenry says he is excited to welcome Ms Hurley to the team as part of the business’s long-term growth strategy.

“First and foremost, Jo is a terrific person who will be culturally in tune with our business.  She is driven, professional, sets high standards, respectful and has a lot of fun in the way she goes about things. To have a person so well regarded in the SMSF industry join our team is exciting given the ambitious targets we’ve set ourselves.

“In such uncertain times, taking an aggressive approach to access accounting and financial planning firms that need our help requires the right people.  Jo working in our amazing sales team will be great for the business and clients.”

Commenting on her new position, Ms Hurley says: “I am excited to be returning to the SMSF industry, and proud to be joining such a high quality and talented team. Seamless SMSF is an outstanding business and Australia’s leading SMSF administration and audit firm. I am really looking forward to helping the business achieve significant growth and success.

“Following the sale of my business, I felt it was important to take time out to consider my next career step. I have always had a strong drive to make a positive contribution to the SMSF industry, enjoying the opportunity to work with like-minded people with a similar passion to change our industry for the better.

“I am really impressed with the culture and values Mike has instilled in the Seamless SMSF team, and this role represents the perfect opportunity for me to return to an industry I know and love.”

You must be logged in to post or view comments.