Merit Wealth (a part of Easton Investments Limited group along with GPS Wealth) is replacing its existing self-managed super fund (SMSF) advice application with Seido, recently releasing it to its 400 strong network of accountants with limited SMSF authorisations nationwide.

According to YTML chief operating officer Piew Yap, the power of Seido is its ability to allow businesses to differentiate their value proposition to clients and its deep connectivity between financial apps which can significantly cut the cost of doing business.

“We are excited to have an innovative group like Merit Wealth using Seido,” he said. “Since Seido’s launch in October last year, the number of users has increased steadily, now exceeding the 700 mark. We anticipate continued strong growth in both user numbers and app partners over this calendar year.”

“With increasing regulation and higher client expectations, the most successful advisers will be those who have the technology that empowers them to efficiently deliver outstanding advice,” said Grahame Evans, executive director, Easton Wealth.

“We made a decision to move to YTML/Seido platform because it is a truly integrated solution that will enable our network to be more agile while maintaining compliance with their obligations both from a quality advice perspective and a recordkeeping perspective.”

He added: “Seido does not allow a final SOA to be produced until we have vetted the document and tracks all versions and inputs ensuring a compliance trail is created. Importantly, it’s integrated CRM ensures the proper record keeping for advice files separate to any accounting files.”

YTML’s focus is on deeply integrating third-party fintech solutions into Seido, giving users the choice and flexibility to build their own integrated financial ecosystem from a range of fintechs.

Following the successful launch of Seido, YTML has announced it is expanding its team with the appointment of Helen Thom to Head of Distribution, bringing more than 20 years’ experience in the financial services industry to YTML.

Thom previously spent four years at financial services technology provider Midwinter Financial Services where she was most recently General Manager, Distribution. In her time at Midwinter, Thom was Head of Distribution and a Senior BDM in 2015.

Prior to this, Thom held roles at Ignition Advice (previously Ignition Wealth), Decimal, AMP, AXA and RetireInvest.

Thom has worked with a range of stakeholders including dealer groups, practices, advisers and accountants to deliver technology solutions to improve and strengthen their business efficiencies and processes.

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Piew Yap

YTML has partnered with risk technology specialist Omnium to deliver streamlined and efficient life insurance software to advisers.

YTML will act as Omnium’s platform provider, servicing and supporting the insurance software and further expanding its strong supporter base of advisers.

“We are delighted Omnium has chosen us as their platform provider,” said YTML COO, Piew Yap. “We want to challenge the industry on how it thinks about and uses technology in terms of an efficiency tool and Omnium supports this goal.”

Omnium offers advisers a tool which they can put on their website to provide visitors with quotes on life insurance. A customer can enter some personal details and a suggested amount of cover and a list of products will be displayed. Customers can then choose to make an inquiry via the adviser.

“Using the software therefore helps generate warm leads and improve efficiencies,” Mr Yap said. “Much of the work is already done in terms of collecting static information such as a customer’s age, occupation and income which means when an adviser sees the customer, they can focus on helping them settle on the right amount of cover and selecting the best product rather than on mundane data collection.”

Omnium founder and director, David King also welcomed the partnership. “We have worked with YTML for some years now and have trust in their capabilities to take our tool to the next level and provide advisers with incredible value.”

The partnership with Omnium supports YTML’s desire to build, support and provide flexible and adaptive solutions to advisers and its commitment to helping the industry take advice to more Australians.

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