YTML partners with Omnium

From

Piew Yap

YTML has partnered with risk technology specialist Omnium to deliver streamlined and efficient life insurance software to advisers.

YTML will act as Omnium’s platform provider, servicing and supporting the insurance software and further expanding its strong supporter base of advisers.

“We are delighted Omnium has chosen us as their platform provider,” said YTML COO, Piew Yap. “We want to challenge the industry on how it thinks about and uses technology in terms of an efficiency tool and Omnium supports this goal.”

Omnium offers advisers a tool which they can put on their website to provide visitors with quotes on life insurance. A customer can enter some personal details and a suggested amount of cover and a list of products will be displayed. Customers can then choose to make an inquiry via the adviser.

“Using the software therefore helps generate warm leads and improve efficiencies,” Mr Yap said. “Much of the work is already done in terms of collecting static information such as a customer’s age, occupation and income which means when an adviser sees the customer, they can focus on helping them settle on the right amount of cover and selecting the best product rather than on mundane data collection.”

Omnium founder and director, David King also welcomed the partnership. “We have worked with YTML for some years now and have trust in their capabilities to take our tool to the next level and provide advisers with incredible value.”

The partnership with Omnium supports YTML’s desire to build, support and provide flexible and adaptive solutions to advisers and its commitment to helping the industry take advice to more Australians.

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