Reflecting its popularity among advisers as a low cost and transparent platform solution, Asgard’s Infinity eWRAP has surpassed $2 billion in funds under administration in less than a year since launching.
BT Financial Group Head of Platforms Kelly Power said Infinity was a very attractive solution for a range of clients as it was fully featured but only charged clients for what they used.
“Surpassing the $2 billion milestone in less than a year since launching in October 2011 is a testament to the strength of the Infinity offering,” Ms Power said.
“Infinity is unique in the market as it allows clients to pay only for what they use, making it particularly appealing to those with low balances or specific investment needs.
“The beauty of Infinity is as a client’s needs change and balances grow, you can add features or switch between Infinity and the full Asgard eWRAP without any CGT event or time out of the market.
“The highly competitive price and the fact there are no administration fees for cash and term deposits have also proved extremely popular.”
Ms Power said Infinity had been designed with the Future of Financial Advice reforms in mind.
“The fully customisable, flexible and transparent advice fee structure supports all advice propositions and fee arrangements, including fee-for-service,” Ms Power said.
“Advisers are in control of customising the offering so it can help them service new and diverse segments such as self-managed super funds in the new regulatory environment.”