Acenda Life expands wealth offering with launch of Investment Growth Bond

Dean Mulheron

Acenda Life is helping more Australians grow their wealth and plan for the future with an expanded range of investment solutions for advisers and customers.

As part of its expanded offering, Acenda Life has launched a new Investment Bond, a simple tax-effective solution designed to help customers accumulate and transfer wealth over the long-term. It provides a flexible way to invest outside superannuation and supports a range of goals, from wealth accumulation and education funding to estate planning, funeral costs and wealth transfer. Earnings are taxed within the bond at a maximum rate of 30 per cent, providing a tax-effective structure for customers looking to build wealth over time.

Acenda Life Chief Product Officer Dean Mulheron said the launch of the new Investment Bond reflected growing demand for simple, tax-effective solutions that provide greater flexibility in how people build and manage wealth, and support future generations.

“Australians are looking for investment options that are easy to understand and use,” Mr Mulheron said.

“The Acenda Life Investment Growth Bond offers a simple and tax-effective way to invest over the long-term, whether that means building wealth, supporting family or planning how wealth is passed on to the next generation.

“The launch expands Acenda Life’s wealth offering, and gives customers and advisers more choice in how they achieve their financial goals.”

The Investment Bond launch is complemented by enhancements to Acenda Life’s Fixed Term Annuity, including new adviser-focused features and greater flexibility for customers seeking certainty from their investment.

“Our research highlights the importance Australians place on financial confidence and certainty,” Mr Mulheron said.

“Alongside the launch of our Investment Bond, we have enhanced our Fixed Term Annuity with new features that make it easier for advisers to do business with Acenda Life, while continuing to provide customers with guaranteed returns and capital stability as part of a broader investment portfolio.

“Together, these solutions provide advisers and their clients with more options to balance growth, flexibility and certainty within their investment portfolio.

Mr Mulheron said trust remains a key consideration for customers making long-term investment decisions.

“When people are making important decisions about their financial future, they want to know that the organisation they’re investing with will be there for the long-term. Acenda Life is a trusted provider with more than 175 years of experience helping Australians to make those decisions with confidence.”