Securitor has launched two new tools to help advisers track key performance indicators, measure success and provide business insights.
The tools are two of several initiatives rolled out by Securitor this year to give its advisers an even stronger and better-resourced offer.
The first tool helps advice businesses budget and project the results they want to achieve in their business and monitor how they are tracking against these targets.
According to Securitor’s Managing Director Matt Englund, in a tough market planners are looking for market-leading services tools and support that will help them achieve their business potential and the best results for clients.
“Advisers are telling us they want to step it up, and that with our help in developing the right services, tools and programs, we are helping them do this.”
He adds: “They know, with our experience and reliability, we can deliver them what they need. They trust us to listen to their needs and respond.”
Feedback from business leaders and advisers about the tool highlights better decision making and staff engagement, as well as richer information to use when engaging with financiers.
“All the business productivity surveys point to a direct correlation between managing the financials of a business and achieving success. This tool helps advisers bridge that gap,” says Mr Englund.
In another initiative, Securitor has partnered with industry consultant Bstar to provide advisers with a comprehensive business valuation methodology. This gives business owners in-depth insights around their service delivery, client propositions and profitability.
Mr Englund says by working closely with their Practice Development Manager, advisers can implement an action plan on how to increase the value of their business, further maximising the benefits of both of the above initiatives.
“This program is about taking control,” says Mr Englund. “By using metrics, and having business leaders coached, they are more empowered to achieve business success.”
These initiatives follow the release of two very successful programs launched earlier this year. The first was a pricing program to help businesses more accurately assess the value of their advice and ensure they price fairly for it. The second was the Accountants Offer released in June for accountants looking to provide advice in the new regulatory landscape. This offer encompasses a comprehensive education program to support accountants wanting to enter the financial planning arena.