Patricia Montague
AMP has enhanced its wrap offer for customers with the launch of MyNorth, and a range of enhancements to its existing platform, which includes the market leading North.
Launched yesterday, MyNorth is a wrap solution catering to a broad range of investment needs, offering new and flexible investment menus and a sophisticated user experience.
AMP Director of Superannuation and Investment Platforms Patricia Montague said: “MyNorth builds on the success and popularity of North and will appeal to younger customers who may have less complex investment requirements, through to customers with complex portfolios.
“It has been designed to provide advisers with the functionality and flexibility to evolve customers’ investments with their life goals and circumstances”, Ms Montague said.
AMP has also unveiled enhancements to North’s online experience, introducing new features and functionality which will deliver significant improvements for advisers and customers.
The online enhancements are available to new customers on MyNorth and existing North customers.
Ms Montague said the investment in North will result in a more engaging user experience and make it even more competitive in the market.
“The changes we’ve made improve the overall design of the platform and will result in a more intuitive and efficient experience for both advisers and customers.
“AMP has sought feedback from advisers to ensure the enhancements we’ve made will make a real difference, allowing them to focus on spending more time with their clients and helping them achieve their financial goals,” Ms Montague said.
The enhancements include:
- An improved intuitive user interface that includes improvements to navigation for greater adviser efficiency and an improved customer experience.
- North online is now compatible on a tablet as well as a range of popular desktop browsers which means advisers can more flexibly interact with customers. According to research by ACMA1, 83 per cent of tablet users go online via their tablet more than once a day.
- Better reporting, with an enhanced account snapshot which provides portfolio balance and asset allocation charting, as well as flexibility for the user to specify the relevant time period. This compliments the existing summary features including asset allocation by investment option, portfolio valuation and insurance and guarantee details.
- An improved search function and the ability to segment customers. The search capability allows advisers to find and group customers with similar characteristics which can be used as a reporting tool, increasing overall practice productivity.
- More prominent and accessible key site information, including platform news and notifications.
The changes made will provide a foundation for more efficient platform development in the future, with further improvements to be rolled out over the next year