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Omniwealth brings robo advice service to market with a user friendly, shopfront feel

Matthew Kidd

Matthew Kidd

Diversified financial services group, Omniwealth, has developed, in conjunction with Republic Wealth, Australia’s only true fully automated investment model (similar to robo advice), called OmniwealthDirect.

OmniwealthDirect takes around ten minutes from opening the account online (this includes a Macquarie CMA and a trading account) to receiving bank account details. The portfolio will be invested as soon as the client’s funds hit the trading account.

OmniwealthDirect clients will experience a seamless application process followed by an investment in a basket of exchange traded funds (ETFs) which are run by the Republic Wealth investment committee. The ETF providers include the largest and most respected in the world like Blackrock, Vanguard and iShares.

Republic Wealth currently operates an array of portfolios from Conservative through to High Growth. The portfolios are mapped to the risk survey that clients complete using well-respected risk profiler, Finametrica.

Omniwealth works in conjunction with Republic Wealth in providing services to OmniwealthDirect. Omniwealth and Republic Wealth are separate companies.

“Automated advice allows investors such as wealth accumulators, High Net Wealth and SMSF’s to passively invest, with their own HIN, locally and internationally at a fraction of the normal cost, due to the lack of third party involvement, such as a financial adviser or broker.

“Non-advised investments such as OmniwealthDirect work hand in glove with advised portfolios as it allows us the ability to service all investors and not just those who can afford direct advice,” Omniwealth Group Managing Director Matthew Kidd said.

Here are some of the key points:

“We are certain of the success of automated advice in Australia because of the strong take-up in the US where $30 Billion USD of investor funds have already been placed into large, automated advice models over the last three years,” said Mr Kidd.

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