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Overcoming the challenges that hold back new AFSLs  

There is growing interest amongst financial planners in establishing their own financial services licence (AFSL) but many are held back by concerns that there is little information or support available to guide them on the journey, says Geoff Rimmer, co-founder of GreenZone Australia.

“We have been talking to a number of advisers who recognise that holding their own AFSL is the path to true independence and being able to provide conflict-free advice.

“But they are worried about the cost of setting up and maintaining an AFSL, and they aren’t really sure about the steps that need to be taken to get there.

“There is no doubt that moving AFSLs or establishing one from scratch is a big decision and a huge investment. Last year ASIC received over 400 applications for new AFSLs but took back just under 200. That’s a lot of very expensive mistakes.”

GreenZone is hoping to reduce this ‘fail rate’ by providing advisers with the information, practical support and advice they need to establish and manage their own AFSL.

“We believe that the industry must continue to move towards independence if it is to become a true profession and to ensure planners act in the best interests of their clients.

“Holding an AFSL is an adviser’s key to future professionalism enabling the provision of truly independent advice,” Mr Rimmer said.

GreenZone’s upcoming AFSL Masterclass for financial advisers in mid-November will canvass the biggest issues advisers face, and propose solutions, including:

In addition, attendees will receive a free survey from Coredata to use with their clients, which would usually cost $2000.

This Coredata research is designed to:

“We believe that providing tools like this, that help advisers gauge the satisfaction of client segments, will help to substantially improve client satisfaction.

“It is also an important step to future proofing businesses from legislative impacts,” Mr Rimmer says.

More information on the Masterclass is available here, with registrations closing on Friday 3 November.

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