- Adviser of Year Finalists help launch Zurich YouTube channel
- Launch marks opening of nominations for 2011 Adviser of Year award
- Channel launched with ‘Tips from Top’ series with adviser tips on marketing, technology and client care
To mark the opening of nominations for the 2011 AFA Adviser of the Year award, Zurich Life & Investments Australia (Zurich) has launched its Zurich Life TV channel on YouTube. The channel is designed to make it easier for advisers to access video content across more devices.
To celebrate the launch, Zurich has released a series of short videos featuring the finalists from the 2010 AFA Adviser of the Year award.
Across the ‘Tips from the Top” series, last year’s finalists share insights into the key drivers of their success, with individual videos covering marketing, networking, technology and client care.
“Whilst the fundamental drivers of adviser success have remained the same for decades, the nature of those drivers is clearly evolving” said Mr Colin Morgan, Chief Executive of award sponsor Zurich Life & Investments.
“Technology and marketing are just two areas where advisers are increasingly able to differentiate themselves and the evolving social media landscape really brings these two areas together.
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“That’s why we thought YouTube was the perfect medium to share the wisdom and insights of our industry’s most elite advisers,” said Mr Morgan.
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A Zurich survey of 700 advisers earlier this year found that 10 per cent of advisers owned iPads with a further 40 per cent planning to buy an iPad or other tablet device during 2011.
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“Online content is increasingly being accessed through apps rather than traditional browsers and the launch of our YouTube channel will make our content easier to view across more mobile devices” said Mr Morgan.
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Click to view The Tips from the Top series on YouTube
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Nominations for the 2011 Adviser of the Year Award open June 1st.