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AMP unveils upgrades to North platform

AMP’s market leading North platform has rolled out a number of enhancements to improve performance and cement its position as a leading full-service online platform. 

Key features include:

New branding has been rolled out across all North’s communications, collateral and online sites – this forms part of AMP’s commitment to remove the AXA brand from the Australian and New Zealand markets by March 2013. 

AMP Director Platforms Steve Burgess said the developments were part of AMP’s ongoing commitment to build on the strength of North as a full-service wrap platform.  

“North has surpassed $3.7 billion in funds under administration and adviser interest has been strong over the last 12 months. 

“These enhancements ensure the platform is quicker and easier to do business with, improving the experience for advisers and clients.” 

North will continue to offer an administration fee rebate for new or rolled over term deposits until the end of the year for those looking to the safety of cash as part of their investment allocation. 

Clients have the flexibility to choose term deposits from four leading Australian banks, including AMP Bank, Adelaide Bank, ANZ and Westpac. 

North is a complete product and platform offer that gives investors access to a range of quality investments including over 230 managed funds, online direct share trading, exchange traded funds (ETFs) and exchange traded commodities (ETCs).

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