BT’s quest to help more Australians understand and engage with their super was recognised at the recent Australian Superannuation Funds Association (ASFA) Communication Awards.
BT’s Head of Superannuation Melanie Evans said they saw the need to help Australians better engage with their super by making it simple and then speaking about it in everyday language.
“Super is too often about all rules, regulations, taxation and investing in uncertain markets to plan for your future,” Melanie said.
“With the aid of our incredibly easy and simple super product, BT Super for Life, we realised we could show Australians that super doesn’t need to be complicated; it’s your money so it’s important to take ownership of it and choice is available to everyone.”
As a result, the BT Super for Life “Super Made Simple” Campaign was awarded two accolades:
- Excellence in member communication – recognising the outstanding marketing/communications campaigns to members/consumers
- Integrated campaign of the year – successfully combining two or more different elements within a campaign.
The ASFA Communications Awards are the ultimate peer recognition for outstanding examples of communication within the super industry.
“At BT, we aim to stand out, look different, communicate in a simple manner and demonstrate just how innovative BT Super for Life really is,” Melanie said.
“Importantly, we’re finding Australians are responding favourably to a low cost, simple super solution, with BT Super for Life members now totalling more than 190,000.”
