Asgard releases details on Infinity eWRAP


Asgard has released further details of its new Infinity platform ahead of a major national roadshow in five Australian cities. 

The roadshow, to be attended by more than 1,000 advisers, will feature adventurer Bear Grylls – star of television series Man vs. Wild – as guest speaker. In the next two weeks the roadshow will visit advisers in Sydney, Brisbane, Melbourne, Adelaide and Perth. 

Infinity was announced late last month as a significant new addition to the award-winning Asgard platform. It will break with the traditional platform model as clients will pay only for the features they use and will target investors with lower balances or specific needs. 

Asgard national product manager Kelly Power said the nationwide launch would showcase the new platform and that Bear was a perfect fit for the launch. 

“Bear is a man who has made it his job to adapt and thrive in whatever situation he literally lands in. That’s what Infinity is all about – helping advisers adapt and thrive in new environments.” 

Infinity to offer low fees
Specialist superannuation research and consultancy firm, Chant West, says Asgard Infinity Core is “cheaper than the top 10 publicly-available Industry Super funds* on a $50,000 account balance.” 

*Top 10 public offer industry funds by superannuation FUA at 30 June 2011. Based on Asgard’s Advance Balanced Multi-Blend option which has 70% growth assets and each industry funds’ multi-manager option with 61-80% growth assets. 

Marketing demo and micro-site
A marketing demo and micro-site is now available for advisers. Advisers can see the demonstration at

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