My Dealer Group, the matchmaking service designed to help advisers looking for a new licensee, is attracting an unexpectedly high level of interest from advisers.
Pinnacle Practice Director, Anne Fuchs, who launched My Dealer Group in Brisbane last month, said she is receiving multiple inquiries a day from advisers.
“We expected that we would have to put a lot of energy into direct marketing to advisers to alert them to our services and let them know that we are here for them if they need help finding a new licensee relationship,” she said.
“However, what we’ve found is that advisers are calling us – it’s a bit of a surprise.”
The My Dealer Group service offers independent, unbiased licensee/adviser compatibility assessments. Licensees pay a fee to become a member of the My Dealer Group panel and My Dealer Group works with them to understand their unique value proposition. My Dealer Group then showcases their offering to the advisers identified as most suited to their businesses.
Ms Fuchs said there is a common theme amongst the advisers who are contacting My Dealer Group.
“It’s love on the rocks for these advisers; they have clearly fallen out of love with their licensees,” she said. “The passion has gone, they’ve outgrown their current licensee and are looking for a new relationship to energise and motivate them.”
Ms Fuchs said she is fielding inquiries from advisers all over Australia who are in relationships with a range of licensees.
“We’ve had advisers call us from most of the mainland major capital cities but also from regional areas in Western Australia, Tasmania and Queensland,” she said. “And we’re not just taking inquiries from the small end of town. We’ve also seen interest from some well-established and very big adviser practices.”
My Dealer Group showcases licensees to advisers at no cost to the adviser.
