National accounting firm and leader in the SME market Crowe Horwath has appointed a new Chief Executive as part of its growth strategy.
The appointment of Andrew Macpherson represents a new direction for the firm. Andrew joins Crowe Horwath’s Sydney practice with around 30 years experience in financial and management consulting. Andrew was previously a Regional Managing Director for Accenture.
John Lombard, Group CEO said “the appointment of Andrew is part of the firm’s new strategic direction. Andrew brings a wealth of experience across the financial services, technology, and telecommunications sectors”.
“Andrew’s appointment is part of our vision to build our bank of expertise in the business advisory area supporting small to medium enterprises and high net worth individuals”, said John.
Since joining the firm, Andrew has initiated a strategic review which identified a number of growth opportunities for the firm.
“Working closely with our Principals and clients, it became apparent that we needed to change our business to continue to deliver value to our clients in a volatile market. Crowe Horwath is regarded as the market leader in the mid-tier accounting space and I wanted to ensure we maintain this position by focusing on servicing our client’s needs”, said Andrew.
“We have re-structured our business around three key segments which will each be led by a senior Principal. We have also introduced new service delivery models that are tailored to meet our client’s requirements”, said Andrew.
To support their growth strategy, Crowe Horwath’s Sydney practice is actively recruiting and over the past year has recruited 12 new Principals.
