Troy Edmondson, a previous winner of the AFA Adviser of the Year award is handing back his AFSL and joining the newly formed national risk specialist dealer group Affinia.
Troy said: “After holding the Licence for a number of years, the compliance obligations were taking me away from running a specialist insurance and estate planning practice. I want more time with my clients not less.”
“The new Affinia group, backed by TAL, takes care of the licensee obligations and provides the service and support that both myself and my team need so we can clearly focus on giving high quality advice to our clients.”
A number of existing advisers under Troy’s Queensland-based Business & Estate Planning Specialists Licence are also joining him at Affinia.
Affinia General Manager Craig Parker said: “Affinia’s strategy is to partner with like-minded risk professionals. We remove the noise so our advisers can do what they do best, see more clients.
“We are serious about our network enjoying a seat at the table and having a voice to the continued design and evolution of Affinia. Troy brings very strong expertise as we evolve into a major risk specialist dealer group of choice.”
Troy said: “After researching the market, Affinia provided a very good fit for us and aligned similarly with our goals. I have a lot of time for Craig, the board and management team of Affinia. They have started this group with all the right intentions for risk specialist advisers.
“Running a boutique AFSL with all of the obligations as a licensee was taking me away from my core business. Affinia offers a broader range of support and professional services to enable me to better run my business without the obligations of being a licensee.
“Being backed by an independent risk specialist gives me the necessary confidence and depth of support for my business to grow going forward.”
Troy said the Affinia offer is competitive, and that the group is clearly keen to help risk advisers run their business, and profitably. Having an open APL not aligned to a big institution was a key differentiator that enables advisers to pick the products that best suit a customer’s need. That is truly customer focussed.
“The daily blog I receive from Keith Abrahams tells me to pursue my passion, so that’s what I decided to do. Running the business and providing advice to small business owners around their risk management and estate planning needs is what I am passionate about, and joining the Affinia group enables me to do that,” Troy said.
