Lisa Barp has been appointed general manager, marketing, at listed financial services organisation Equity Trustees Limited (EQT).
Ms Barp has more than 20 years’ marketing experience in Australia, the UK and Asia. Before joining EQT, she spent 10 years with UBS AG in senior marketing roles. She joined UBS in London in 2003 and transferred to Singapore in 2006. In 2010. Ms Barp returned to Australia as head of marketing – wealth management, based in Melbourne.
Prior to joining UBS, Ms Barp held the dual roles of marketing and operations manager, small business solutions, at The Innovation Group in the UK. She also spent a number of years at MBM Advertising and Communications in Sydney in account service, and worked in promotions and marketing for several radio stations owned and operated by the Austereo Radio Network. She holds a bachelor of arts (psychology) from Flinders University.
Robin Burns, managing director at EQT, said that Ms Barp’s experience in both international and Australian financial services industries will be especially valuable to EQT in helping improve understanding of the services it offers.
“The skills and expertise that EQT has developed have particular bearing for many Australians seeking help in managing their financial needs.
“Last year, we embarked on a program to strengthen our private wealth management and corporate fiduciary businesses, and Lisa’s appointment will help us better communicate the relevance of our services and the benefits that we can bring to wealth accumulators, high net worth individuals, and other organisations providing financial services and investment solutions.
“We believe that EQT has an exceptional role to play as a trusted and respected financial services organisation in today’s complex and ever-changing financial environment in helping Australians with their wealth management and protection needs,” Mr Burns said.
