Collingwood Football Club announces Premier Partner


Victoria Park, Collingwood

Victoria Park, Collingwood

Collingwood Football Club yesterday announced La Trobe Financial as their new Premier Partner for the next three years. This signing announced at a media conference hosted by Eddie McGuire at Collingwood Football Club was attended by Greg O’Neill, President & CEO of La Trobe Financial, senior players, officials and senior Executives of La Trobe Financial.

At the media conference McGuire stated the signing of La Trobe Financial was important for a number of reasons; the term of three years gives both the Club and La Trobe Financial a good period to connect the brands and build La Trobe Financial’s profile, the level of investment is significant, and the quality of the La Trobe Financial products and services to be offered to the Club’s record membership base.

As one of Australia’s leading credit and funds management organisations with 150 staff, and offices in Sydney, Shanghai and Melbourne, La Trobe Financial has had the lowest profile of any of the non-bank operators in the country – it is privately held and does not normally seek media attention – and yet has the longest history of any of its peers dating back to 1952. The Collingwood Football Club sponsorship marks the first time the company has branded itself to the general public.

Having served over 120,000 individual clients and managed $10 Billion dollars of investment mandates for some of Australia’s largest institutional and retail investors alike the time had come for the company to take the next step. Offering a broad range of leading and innovative financial products including home loans, commercial loans, construction loans, its innovative P2C (parent–to-child) loan and Self-Managed Super Fund loan just to name a few, La Trobe Financial has been at the forefront of industry success for the past six decades and yet is relatively unknown. It also manages retail investments in Australia’s largest and multi-award winning Mortgage Fund with over 10,000 retail mum and dad investors with profiles not dissimilar to Collingwood’s Club member profile.

Eddie McGuire, President of Collingwood Football Club commented that “the strategic partnership is a quality three year deal that complements our Club and our ability to attract further members and business at a number of levels. We are excited to be working so closely with the first class team at La Trobe Financial.”

Greg O’Neill, La Trobe Financial’s President & CEO said…”we are very pleased to be working with such a successful brand as Collingwood Football Club that has a long history of looking out for its members and supporters. Like Collingwood, La Trobe Financial has looked out for its customers for over 62 years, so we share similar values.

O’Neill further commented….”What attracted us to Collingwood was their professionalism, profile, and the work done with their members over the past decade including the significant community work by their Foundation in housing 75 homeless people in 20 homes owned by the Foundation which deserves special recognition. One of La Trobe Financial’s objectives is to help Australians achieve financial independence and we applaud others who do more than talk about these issues”.

Gary Pert, the Collingwood Football Club’s CEO mentioned that “he was excited by the partnership which sits side by side with existing premier partner brands of Emirates, CGU Insurance and Star. It’s a great opportunity to join forces with an organisation that has a strong track record of performance over 62 years as La Trobe Financial has.”

Pert added…”This partnership epitomises two organisations that constantly strive for excellence and new ways to service their stakeholders.

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