Olivia Long
SuperGuardian, Australia’s most innovative specialist administrator for self-managed super funds, was named “SMSF Administrator of the Year, Advisor and Trustee” at the CoreData Self-Managed Super Fund (SMSF) Service Provider Awards ceremony held last night in Sydney.
The award, rated by SMSF trustees and SMSF-advising financial planners and accountants and presented by Self-Managed Super Magazine, recognised Super Guardian’s high quality service and efficiency.
SuperGuardian CEO Olivia Long says: “We’re delighted to be acknowledged by our industry peers and clients. Our business objectives are strongly focused on exceeding client expectations and supporting their evolving administration needs, so it is excellent to see that our efforts are being recognised by the industry.”
All the awards presented were decided using results from CoreData’s SMSF Service Provider Study 2017, which consulted more than 1,100 SMSF trustees, financial planners and accountants who advise on SMSFs.
Long says: “Given the increasing complexity and compliance around accounting for SMSFs, we’re seeing strong demand from smaller accounting practices looking to outsource their SMSF clients’ administrative needs.
“To remain ahead of the market, we consistently work to deliver innovative solutions to make SMSF administration simple and efficient for clients. For instance, we’ve recently launched our own App to give SuperGuardian clients easier access to important updates via their mobile phones or tablets.”
SuperGuardian has grown its client base by 25 per cent over the 2016-2017 financial year, attributing this growth to its ability to meet clients’ requirements quickly and accurately.
“Being fully independent, we can make decisions quickly and implement change easily as we don’t have the bureaucracy of a large institution slowing us down. This means that our clients benefit from flexibility and fast adaptation to market change.”
Long adds a wonderful night was capped when SuperGuardian’s auditor, the Sydney-based firm Evolv, won “Auditor of the Year” in both the trustee and advisor categories
