Perennial Value appoints new Head of Retail in support of strategic expansion
Perennial Value Management has appointed Cesar Farfan as its Head of Retail Sales, as the firm consolidates a period of growth and expansion into new investment strategies and strategic partnership arrangements.
Mr Farfan brings over 20 years’ financial services industry experience, predominantly in funds management and capital markets roles. He has worked with Perennial Value since 2015 as a Senior Investment Specialist. In his new role, Mr Farfan will lead a dedicated retail division in support of advisers and their clients.
Prior to joining Perennial Value, Mr Farfan held senior distribution and product roles at Westpac, MLC, Macquarie Bank and IOOF. He has extensive hand- on experience dealing with investors and advisers in Australia and internationally.
The appointment comes during a period of expansion for the firm, with Perennial Value pushing into the listed market and forming strategic partnerships with complementary asset management brands like Daintree Capital.
John Murray, Perennial Value managing director, welcomed Mr Farfan to the new role.
“Cesar’s appointment comes at a crucial time for our organisation as we expand our investment capabilities across the business, particularly at a time when the industry faces challenges and competition from new entrants and disruptors,” Mr Murray said.
Mr Farfan said: I’m excited to be leading the sales and marketing team at Perennial Value and look forward to expanding the firm’s capacity and its strong reputation.”
