CountPlus bolsters partnership delivery to Member Firms 


Matthew Rowe

CountPlus Limited (ASX: CUP) continues to deliver on its revitalisation strategy by providing renewed value and service lines to its network of Member firms. As part of the shift from 100% ownership of acquired firms to an ‘Owner-Driver, Partner’ model, CountPlus, led by Chief Executive Matthew Rowe, is bolstering its support to the national Member network.

“The Company is committed to delivering opportunities that give a competitive advantage to its Members. As part of this commitment, we have invested in technology to enhance the core business and add value across our Member firm network,” said CountPlus CEO Matthew Rowe.

“To that end, CountPlus recently finalised a new ‘Platinum’ agreement with leading cloud software provider Xero Limited, under which all existing member firms will now gain access,” he said.

“This is a significant step forward in ‘value add’ for the Member firms and further proof of our commitment to deliver on the ‘partnership’ aspect of our core strategy. We understand success is symbiotic, and we will therefore continue to negotiate value with technology and other suppliers like Xero to deliver competitive advantages to all our Member firms – both existing and new,” said Mr Rowe.

Competitive advantage within the SME market

CountPlus’ “Success Partner” initiative is aimed at developing its unique Owner-Driver, Partner relationship with high-quality and successful accounting and advice firms.

Recently appointed Chief Operating Officer Mark Chapman said: “We see significant opportunity in the advice market, especially for SME’s clients, however there are also significant challenges to keep pace with the changes in technology that will allow increasing efficiencies and profitability for firms who are disciplined and focused,” he said.

“The deal announced with Xero will allow member firms access to tailored learning & development plans delivered by Xero’s Partner Consulting team and a preferential fee arrangement,” said Mr Chapman.

“Our Member firms have built successful independent practices and CountPlus aims to build on this success by providing strategic support for growth and scaleable benefits,” said Mr Chapman.

You must be logged in to post or view comments.