Zurich LiveWell program empowers and rewards customers


Tim Howell

Zurich has unveiled a new wellness program – LiveWell – designed to empower and reward life insurance customers who take steps to improve and maintain their physical and mental wellness.

LiveWell is an app based program which provides tools for individuals across three wellness pillars: Body, Mind and Community. By logging activity across these pillars through the LiveWell app, members can progress through different membership tiers and qualify for discounts on their Zurich life insurance. Customers also have access to generous discounts through chosen retail and wellness partners such as The Iconic and Jenny Craig, together with “Loving Life”; Zurich’s lifestyle and dining rewards program.

Eligible activity ranges from steps, cycling to reading articles, doing a fun run or even donating blood. Members are supported across these activities with tools such as activity trackers, guided meditations, medical encyclopaedias, healthy recipes and lifestyle quizzes.

Zurich Head of Propositions Mr Tim Howell said that life insurers are well placed to drive improved wellness outcomes amongst their customers and the broader community.

“As a life insurer we are very much part of the ecosystem that supports the physical, emotional and of course financial wellbeing of individuals and communities”, said Mr Howell.

“And whilst physical and mental wellness brings its own rewards we want to offer our support and encouragement to our customers along their own wellbeing journey”, he said.

The breadth of the program – and the subsequent ease with which members can be rewarded – stands it apart from similar offerings in the life insurance market.

“Rather than a one dimensional focus on physical activity goals, the LiveWell program recognises the concept of the ‘whole person’ being central to wellbeing.

“Rewarding customers for their community contribution, whether it be doing a charity fun run, giving blood or even volunteering for the cause that’s close to their heart, is therefore not only unique, it also makes complete sense”, said Mr Howell.

The app and content was development in conjunction with health and wellness specialists Health Logix, and FitSense, a subsidiary of Zurich who developed the comprehensive interfaces with an extensive range of wearable devices including those from Garmin, FitBit and the Apple Watch.

The launch of LiveWell in the Australian market is a first for Zurich and part of its global innovation program.

The LiveWell program is currently available to new customers of Zurich’s Wealth Protection, Sumo and Active products.

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