Midwinter poised for expansion with Head of Brand and Marketing appointment


Leni Vu

Midwinter Financial Services – a leading Australian-based financial technology provider is pleased to announce the appointment of Leni Vu as its Head of Brand and Marketing, as of 1 July 2019.

The recent appointment of CEO Jeff Hall has prompted a string of new executive hires to the business including Product Manager, Ivon Gower and Business Development Manager, Peter Panigiris, with further increases scheduled, particularly in sales, support, and testing. This is set to bolster the company’s expansion strategy and keep up with demand.

With a background in superannuation, Leni joins Midwinter after working with NGS Super as the Marketing and Communications Manager and prior to that, at Rest Superannuation.

Leni is delighted to be joining the Midwinter team at a crucial moment in time when the company is kicking up a gear to broaden its footprint across the country. She said, “I’ve witnessed first hand the benefits and value of trusted financial advice in helping people of all ages to achieve their financial goals and long-term financial security.

“Having the right technology and infrastructure in place is at the forefront of successfully delivering quality financial advice services. In the wake of the Royal Commission under a climate of consumer doubt and tightening regulations for financial services providers, technology that helps drive greater compliance and efficiencies is key”, Leni added.

Midwinter’s CEO, Jeff Hall believes that the latest appointment represents the company’s continued efforts to further enhance its brand exposure and reach. He said, “We’ve realised more than ever, an urgent need in the market for innovative software solutions that takes the delivery of advice to the next level.

“With our focus on driving and growing the in-house marketing function, now is the perfect time to push our world-class solutions to a wider market who at this moment may not be so familiar with our solutions, but we’re confident this will change as we continue to gain momentum and penetrate more of the market.

“In addition to building our team, the next phase of our expansion strategy is to further develop meaningful alliances so that we can continue to transform Midwinter into a house-hold brand among financial advice providers and improve our positioning to become front-of-mind as the leading name in financial advice technology”, Jeff added.

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