Over 60s take to AMP’s social media bot for COVID-19 help


Ant Dureau

Over 60s are the biggest users of AMP’s new Facebook messenger “bot”, designed to assist those seeking financial help and information on COVID-19.

The bot asks users who interact with it a series of questions then, based on their answers, directs them  to the information they need on AMP’s COVID-19 Help Hub.

The Hub is for AMP and non-AMP customers and contains information on managing different financial scenarios, topical articles, and guides to the broad range of assistance available from the government and the financial sector, including AMP.

AMP Chief Client Officer Ant Dureau said the engagement by over 60s with the bot disproved the notion that older people were uncomfortable with technology and also showed this age group were seeking answers.

“The most selected topic via the bot has been help for those suffering financial hardship, showing the impact the downturn in financial markets is having on retirees who rely on their investments for income,” Mr Dureau said.

“We’ve made available a range of guides and information resources to help people find the answers they need to manage through the crisis – AMP is here to help however we can and in ways which are easiest for our clients.

“We encourage Australians in difficulty to take advantage of AMP’s COVID-19 Help Hub and also to give us a call if they need further assistance.”

Most visited pages on the AMP COVID-19 Help Hub:

  1. Early access to your super
  2. Coronavirus retiree stimulus package – individuals
  3. Home loan support
  4. How to understand if you have enough to retire
  5. Transferring super – is it the right time

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