Smartr365 appoints Edwin Halakooei as Product Engineering Lead


Smartr365, the end-to-end software platform provider for mortgage businesses, has today announced the appointment of Edwin Halakooei as Product Engineering Lead.

In his new role, Edwin will lead Smartr365’s platform engineering strategy, improving practices and processes to ensure the Smartr365 platform delivers maximum value for users. Edwin will drive Smartr365’s ‘You Asked, We Built’ development process, which combines customer feedback and sales team insight with market leading technology knowledge to build and improve the platform’s features in line with user demand.

Edwin’s experience leading engineering teams for IT, educational and procurement companies in both London and Kuala Lumpur has consolidated his expertise and his forward-thinking approach. This will be vital in implementing Smartr365’s commitment of development and growth to improve the bespoke platform, ensuring users are provided with the most streamlined and accessible journey possible.

Edwin Halakooei, Product Engineering Lead at Smartr365, said: “Too many in the mortgage industry are currently working with outdated legacy systems – they’re still using paper, and they’re still spending hours on tasks that can be done in minutes. I am excited to work at a true tech firm which uses real-time feedback from our users to shape services based on individual needs. I hope that as more users see the benefits of the Smartr365 platform, the industry’s shift towards technology will accelerate.

“Our ‘You Asked, We Built’ commitment is different to anything I’ve seen in the mortgage industry before. We will be delivering value to our users each week by implementing the developments specifically requested by them. Change in the mortgage market is inevitable and we can no longer take the ‘one size fits all’ approach. Using user feedback, we are going to revolutionise the mortgage application journey for both broker and the client.”

Conor Murphy, CEO of Smartr365 said: “The Smartr365 ethos has always been that we are a mortgage platform built for brokers, by brokers. Now, using broker feedback, we’re diving even deeper into this methodology.

“We continue to seek out ways that technology can improve the mortgage journey, and our entire team shares in this approach. Edwin’s clear dedication to improving user journeys, paired with his extensive experience, made him perfect for the role.”

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