XY Adviser named as finalist in the 2021 Sydney City Business Awards


Ben Nash

XY Adviser, an exclusive online community for the financial advice industry, has been named as a finalist in the category of ‘Excellence in Innovation’ for the 2021 Sydney City Business Awards.

The Sydney City Business Awards, held in partnership with the City of Sydney and Business NSW, recognises growth, entrepreneurship and celebrates business success across all industries in the Sydney central business district and surrounding inner-city suburbs.

The Excellence in Innovation Award recognises “a business that has made significant contributions to their industry and/or community, or implemented innovative solutions for new and existing business needs through the introduction or improvement of an idea, method, technology, process or application”.

Founder Clayton Daniel says “Financial advice is simply too important to be done poorly, and we’ve worked extremely hard to provide an environment for the best advisers to share and learn from one another. To be a finalist for this prestigious award is something our whole team is really proud of.”

XY Adviser’s nomination for this award was based on the launch of their professional network for the financial advice industry in January 2020. This exclusive platform allows members to ask honest questions and receive reliable peer answers in a safe and supportive environment. This has seen their professional network becoming the catalyst for advisers to start their own businesses, build their professional network and grow through industry-wide collaboration and idea-sharing.

Peter Tribolet (Foundation Financial Australia), says about the value of being part of XY’s community “The value XY Adviser offers is unparalleled, not just in Australia but globally. Where else can you ask a question and receive replies ranging from some of the most experienced Advisers in the world to the freshest, keenest new entrants with innovative solutions?”

Initially a ‘passion project’, XY Adviser was officially launched as a commercial entity in 2019 by Clayton Daniel, Adrian Patty (Advice Revolution), Ben Nash (Pivot Wealth), Ray Jaramis (Employment Hero), Emily Blanch and Andrew Rocks (Virtual Business Partners). 1 in 6 financial planners in Australia is now part of their private professional network, with members in almost 20 countries. Their financial adviser-oriented ‘XY Podcast’ is the most popular Financial Services podcast in Australia, consistently ranked in the top 15 most popular Business News podcasts in Australia.

In 2020, the success of this innovation allowed XY Adviser to raise capital from 200 advisers and since expand into South Africa and South-East Asia. They have also recently launched two new industry marketplaces; one for recruitment and the other for the buying and selling of financial advice businesses. Shortly they anticipate taking on an additional round of investment to further improve the user experience of their platform.

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