MyNextAdvice and My Dealer Services offer technology solution to Advisers
MyNextAdvice Pty Ltd and My Dealer Services Pty Ltd have announced a partnership to offer advisers a technology solution to enable a deeper understanding of their client relationships and, ultimately, enhanced client experience.
MyNextAdvice is leading the way financial advisers understand and manage their client relationships, through a dynamic platform that uses authentic client feedback to drive better client experience and business performance. It is designed to eliminate the guesswork traditionally associated with managing client relationships – how strong is each of my relationships, what is each relationship worth commercially, are any relationships at risk, and how can I perform better?
My Dealer Services – a consultancy business that helps financial advisers across a range of areas from compliance management to establishing an AFSL – provides recommendations to its members on how to drive better performance within their practices.
“We are at the forefront of progressive solutions for our members and MyNextAdvice fills a critical gap to support advisers adjust to the heightened expectations of clients and the general community towards client-centricity” My Dealer Services Director, Alexander Euvrard, said. “We know that across the more than 70 AFSLs we work with, advisers are looking for the best solutions that allow them to become more focused on their clients’ experience and the implications that has for improved business performance.”
“Working with MyNextAdvice really is a meeting of minds and represents a win for advisers, their clients, and My Dealer Services.”
My Dealer Services provides AFSL establishment and compliance services to its customers. So, the ability of MyNextAdvice to help advisers collect contemporaneous data from the client’s perspective is key to helping monitor performance and deal with potential risks.
MyNextAdvice also acts a growth engine by helping advisers leverage their performance to improve client retention, capture testimonials and identify potential referral opportunities. Its unique ability to capture each client’s experience and combine this with financial data to estimate the client’s lifetime value helps advisers and AFSLs better manage their client portfolios. MyNextAdvice also produces a Game Plan to guide advisers on performance improvement initiatives based on the feedback received.
“We are excited about supporting the My Dealer Services network as they look to use technology to enable the transformation of their businesses,” MyNextAdvice CEO, Ray McHale said.
“A key requirement of the emerging financial advice profession is being able to deliver a great client experience and our technology allows AFSLs and their advisers to keep their finger on the pulse to build and maintain increasingly valuable relationships with clients. We produce metrics that matter for taking charge of and leveraging client relationships rather than rely on outdated surface-level or vanity metrics” Dr McHale continued.
