MLC Life Insurance launches Vivo Incentive to reward healthier lives

From

Michael Rogers

MLC Life Insurance is offering a discount on lump sum covers for new retail customers who have a Body Mass Index (BMI) within a specified range.

Called Vivo Incentive, eligible customers will receive a lifetime discount of 7.5 per cent on their annual premium for new lump sum covers, including Life Cover, TPD and Critical Illness.

Available now, the launch of Vivo Incentive is the first component of a new health, wellness and recovery offer from MLC Life Insurance, Vivo, which will launch soon.

Michael Rogers, Chief Retail Insurance Officer, MLC Life Insurance, says, “Through Vivo Incentive, we can quickly help more customers obtain affordable lump sum cover. Our data shows by attracting healthier customers who are less likely to claim, we can help keep premiums more affordable and stable in the long term.”

“While BMI does not provide a complete picture of a person’s health, there is evidence that a healthy BMI is associated with a reduced risk of a range of conditions, including heart disease, cancer and diabetes. And using BMI as a metric is easy to calculate and verify.”

In 2021, MLC Life Insurance paid more than $1 billion in claims to customers and their families.

The health of customers has changed during the COVID-19 pandemic, which is likely to increase the incidence of life insurance claims in the future. According to an Ipsos global survey in 2021, one in three Australians (35%) gained weight during the pandemic as lifestyles and working habits changed.

To secure the lifetime discount, a customer’s BMI is calculated when they provide their height and weight in the policy application process. The discount is then automatically applied to customers with a BMI of between 18.5 and 28.5 inclusive. Advisers can quote on the discount through MLC Life Insurance’s quoting tool or their preferred research software.

Michael Rogers continued: “From application to claim, we are innovating to improve the sustainability and affordability of life insurance. By offering more primary and secondary health support for our customers through Vivo Incentive, and our health, wellness and recovery programs like Best Doctors and Cancer Aid, we are there for customers at all stages of their journey with us and driving better health outcomes.”

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