Richard Brandweiner
Pendal Group (Pendal) shines a light on financial advisers and the role they play in creating positive change in its latest brand campaign by ‘uberbrand’.
In this campaign, financial advisers meet disadvantaged community members benefiting from impact investing.
Financial advisers are increasingly driving the uptake of responsible investing in Australia through conversations they are having with their clients, with more than half of all advisers expected to offer responsible investing products this year, up from 41 per cent in 2021 according to Wealth Insights.
The future is worth investing in campaign features seven independent financial advisers around Australia, capturing stories about the role they play in responsible investing and the impact they have in the community.
Through a series of videos and stills shoots, the financial advisers share personal stories about responsible investing, and how they are helping their clients invest in making our world a cleaner, healthier, brighter, greener, safer, stronger, and fairer place.
This campaign showcases what responsible investment can do, taking advisers on a journey to meet recipients of affordable housing – funded by the social bonds they invest their clients’ money in – from flood-affected people in northern NSW, to older women priced out of the private rental market.
Pendal Group CEO, Australia, Richard Brandweiner said, “We’ve long been inspired by the role financial advisers play in our community — not just building a strong financial future for clients, but by touching people’s lives in many different ways.”
“We may just have seen Australia’s first ESG election and it’s increasingly clear that we all have to play a role in shaping the planet’s future, as we go about shaping the future of our clients. This broader sense of purpose came to the fore this year when we asked advisers what made them proud.”
With this campaign, we hope to encourage more advisers to consider responsible investing options as part of their conversations with clients. We wanted to feature real advisers in our campaign. We uncovered deeply emotional stories and we’re proud to be able to highlight the amazing outcomes they helped create,” Mr Brandweiner said.
The campaign launched nationally in June and includes a series of print and digital ads, featuring in trade press, supported with a social media campaign.
