North launches market first Buy, Badge, Build managed portfolios


Edwina Maloney

North, one of Australia’s leading wrap investment platforms, has launched a market-first managed portfolio offer for advisers and their clients; Buy, Badge, Build.

Buy, Badge, Build allows advice practices the flexibility to choose from North’s extensive menu and customise their own branded managed portfolios. North’s scale allows advisers to access reduced investment management fees, and branded quarterly reports and product disclosure statements. A dedicated North project manager works with practices to help build and deliver the badged portfolios.

Managed portfolio growth

The new offer comes as North’s broader managed portfolio range continues its rapid growth, surpassing $7 billion in assets under management (AUM) and contributing to North’s overall AUM, which was more than $55 billion at end of Q3 22. This represents a seven-fold increase in managed portfolio AUM since August 2020 and is one of the fastest growing portfolio offers in the market.

A key growth driver is the ongoing expansion of North’s Partnered Managed Portfolios (PMPs) offer, with North now partnering with leading advice practices to offer more than 140 PMPs, including 72 added in 2022.

Elston managed portfolios

North is also set to launch four new managed portfolios with leading investment manager Elston. The portfolios cover Australian equities, exchanged traded funds (ETFs) and managed funds, and are expected to be available to advisers and their clients in mid-December.

A total of 34 managed portfolios with eight different investment managers will have been added to North’s buy menu in 2022, bringing the overall number of portfolios available on the platform to 95. Managed portfolios across the industry are expected to reach $200 billion in AUM by 2024[1], with more than 50 per cent of advisers now using them[2].

Investment menu expansion

North has also added another 28 managed funds and eight ETFs to its investment menu in the past two months. The options (listed below*) cover a range of asset classes and risk profiles, including responsible investment, and Australian and global shares.

Edwina Maloney, AMP Director of Platforms, said: “It’s been a big year for the North platform, which has delivered greater choice, flexibility and value for advisers and their clients.

“Throughout 2022 we’ve worked closely with the advice community to expand and strengthen our investment menu and offers, in particular through our expanding managed portfolio range and our new retirement income solution – MyNorth Lifetime. Our Buy, Badge, Build managed portfolio solution is a another example of how we’re continuing to innovate and lead the market.

“We are committed to establishing North as the leading wrap platform on the market, providing an unrivalled combination of innovative, flexible, quality, low-cost investment solutions, enabling better outcomes for clients and helping advisers run their business efficiently and profitably.”

Neil Rogan, Head of Adviser & Intermediary Solutions at Russell Investments Australia, said: “North’s new Buy, Badge, Build managed portfolio solution provides practices of all sizes a unique opportunity to tailor managed portfolios aligned to their clients’ needs and business model. As a leading global investment manager who customises investment programs for the world’s largest investors, it’s great to see this solution is now available to the retail market.

“It enables practices brand and build portfolios from a broad selection of investments at a discounted price, with the confidence of knowing high-quality investment managers underpin the offer.


You must be logged in to post or view comments.