Lonsec Research appointed research partner for Godfrey Pembroke amidst the Licensee’s Business Transformation
Lonsec Holdings has announced it has been appointed exclusive research partner for Godfrey Pembroke Group (GPG), as the Licensee exits institutional ownership after two decades. Lonsec’s reappointment as the mandated research and investment consultant provider for Godfrey Pembroke, follows their recent exit from Insignia, with GPG advisers joining over 5,800 financial professionals in Australia using iRate®, Lonsec’s market leading research portal.
iRate® is Lonsec’s award-winning investment research portal, providing financial professionals with access to their range of financial product research, ratings and analytical tools. iRate® is powered by one of Australia’s largest investment research and consulting teams and helps to deliver investment research needs in the one portal. In addition to providing managed fund and super fund research, iRate® also offers portfolio construction and comparison tools that can help advisers streamline their processes and meet their best interest duty and compliance obligations.
Lonsec CEO Michael Wright says, ‘We are delighted to be partnering with Godfrey Pembroke during such an exciting time of business transformation for the group. In an ever changing compliance-heavy advice landscape, it is more important than ever for licensees to provide efficient and reliable research tools to their advisers.
‘Qualitative research is at the heart of what we do at Lonsec and we have built iRate® to support the research needs of all Australian advisers. We are delighted to continue as the research and investment consulting partner for Godfrey Pembroke and by doing so, helping their advisers to have more informed and insightful conversations with their clients.’
In preparation for the exit from Insignia, Godfrey Pembroke surveyed the investment research market and Lonsec was the standout choice. Mark Fisher, CEO of Godfrey Pembroke comments ‘The Godfrey Pembroke model is largely an outsourced vendor relationship model so choosing the right vendors is key. We chose to continue our long standing relationship with Lonsec due to the depth and breadth of their research as well as the professionalism of the researchers and analysts.’
‘During the transition out of Insignia, the support the Lonsec team provided was top notch and we are delighted to continue this relationship.’
This partnership also includes the appointment of a member of the Lonsec Investment Consulting team, to the Godfrey Pembroke Investment Committee.
In addition to iRate®, Lonsec also supports the evolving needs of licensees and advisers through its investment consulting, tailored portfolios, managed accounts and its dedicated transition consultants who assist practices across the country in transforming their businesses.
