COURSE OUTLINE

WEEK 1: Your Business Foundation – Building Trust & Credibility

• Value proposition
• Why people buy what you are selling
• Developing your personal brand
• How to talk about what you do, naturally
• How likable are you?
• The art of storytelling and why its so important
• Why people trust what others say about you rather than what you say
• Develop trust and credibility, make it a process

WEEK 2: Building a Sustainable Referral Business

• Is your business worth referring yet?
• Steps on how to develop a professional alliance
• How to leverage a professional alliance and access to more clients
• How to ask for referrals naturally
• Develop your referral process

WEEK 3: Using your website & social media to attract & retain clients

• Why Social Media is todays most powerful marketing tool
• How to develop your social media strategy
• Which social media platforms are important why and how to use them
• How to turn social into business
• Tips on what to say, how and when – the content

WEEK 4: Demonstrating your value for the lifetime of a client

• Develop a calendar of communication – stay in touch or be forgotten
• What do clients want to hear about versus need to hear about
• Learn what clients perceive as value
• Create communities, value circles and leverage your time

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