For many, insurance is viewed as a commodity product that is not liked, but must be purchased. It is often associated with negative events such as illnesses or accidents, so insurance providers can already be on the backfoot when a customer first engages with them.

From a client’s first interaction with a brand, a strategic approach to building client relationships is crucial to business success.

In this webinar, two industry leaders from Honan Insurance Group — Steve Pappas and Eliza White — join us to explore the considerations every brand should make when developing their customer experience strategy.

Taking inspiration from one of Honan’s four core values, ‘We See Our Clients’, Steve and Eliza will discuss how their approach is anchored on being a partner, not just a transactional broker, and striving to add more, do more and create a genuine difference for clients.

During this session, you will learn how to ensure a positive customer experience, including:

• Establishing a Service methodology
• The importance of gathering and understanding your brand’s Net Promoter Score (NPS)
• The impact of a positive customer experience on loyalty, customer retention and brand advocacy
• The advantages of an innovative culture and diverse workforce to support this strategy
• How to change a negative customer perception into a positive one through your customer engagement

Are you providing a high-quality experience that creates lifelong customer relationships based on genuine communication, actions and trust?

For further information about this professional development program, please contact Sara Cheong, Sponsorship Executive.

Register for the event.