Anyone who wants to provide licensed advice can no longer avoid having at least a working understanding of behavioural finance. Simon will tell you what you will need to know to satisfy these obligations. He will also bust some common myths about behavioural finance, and provide a number of practical examples about how stockbrokers and financial advisers can apply behavioural concepts to enhance their client engagement.

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Simon Russell, Founder and Director, Behavioural Finance Australia (BFA)

BFA delivers specialist behavioural finance training and consulting to financial advisers, fund managers, major super funds and other financial services professionals. With qualification in psychology, finance and financial planning, Simon is well placed to deliver these services. He is also the author of three books on behavioural finance: “Behavioural Finance – A guide for financial advisers”, “Applying Behavioural Finance in Australia” and “Cyborg”.

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