The Victorian GenXt Committee invite you to attend a presentation from financial content provider, Rob Skinner, Managing Director – innergi, who will explore the inspiration and need for engaging online financial content.

Regardless of whether you use social media, or even if you struggle to put together a quarterly newsletter, this session will provide great insights on content and client communication.

About the Session

It’s a necessity to stay top of mind in this digital age – but what are the challenges facing advice practices? How you can stand out and make a content platform form part of your client value proposition, to aid in charging fees and as a client retention and attraction strategy?

Rob will share the main lessons that he and his team have learnt from building, producing and monitoring online financial content. Importantly, he will identify the content people value most – hint, everybody is different. You will learn to cater for clients’ values, even when you may not know them!

Rob will provide practical examples of how can you use a content platform as part of the initial client process, with current clients and to generate referrals. He will also demonstrate how you can you use a resource such as this for marketing initiatives and with Centres of Influence.

Rob’s aim is to pass on practical points that can make a difference to your advice practice. At the end of the presentation, Rob will give a quick overview of the financial education and engagement resource innergi has built. He will share the statistics of how the end client is interacting with financial content on a regular basis.

Click here to read more and register.