MoneySmart named best government website

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ASIC has announced its MoneySmart website has been named the best government website at the Australian Web Awards on 12 November 2011.

The Australian Web Awards evaluates websites on criteria including visual design, content, user experience, accessibility and technical compliance.

ASIC Chairman Greg Medcraft said: ‘Over one million people have visited the MoneySmart website since it was launched in March this year. We have received great feedback from a wide cross-section of people who have used the website. It’s fantastic to also have praise from web experts and I thank the Australian Web Awards for their endorsement.’

A recent survey by Sweeney Research found that 5% of Australian internet users had visited the MoneySmart website.

Of those who had visited the MoneySmart site:

  • 82% found the site useful overall
  • The strongest response was for the calculators, where 91% found them useful
  • 91% of users said they had taken some further action as a result of visiting the site.

The MoneySmart.gov.au website is run by ASIC. It aims to help consumers and retail investors to improve their personal finances.

The most popular topics on the website are unclaimed money, calculators, budgeting, scams and superannuation. The most popular calculators are the retirement planner, budget planner and superannuation calculator.

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